Marketing Management

Showing 1-17 of 17 results

Growing the Pasture-Grazed Dairy Sector in Wisconsin

Growing the Pasture-Grazed Dairy Sector in Wisconsin is the summary report of a team of researchers, dairy farmers and chefs who conducted a comprehensive investigation of the chemical and physical properties of pasture-based milk when made into cheese, butter or other products. The group, led by the Wisconsin Department of Agriculture, also explored the production, […]

Comparing Advertising Channels for Direct Marketing

Buckeye Valley Beef Cooperative was formed in 2016 by southwest Ohio farmers looking to expand their markets for locally raised beef and to increase the incomes of their farmer members. The young co-op markets beef to retailers and directly to consumers. Recognizing the importance of effective marketing strategies in reaching consumers, the co-op used an […]

Youth Hit the Road to Learn about Sustainable Livestock Production in Wisconsin

Jessie Oberlin is no stranger to the 4-H’ers in Jackson County, Wisconsin. Whether she’s providing coaching for the 4-H Livestock Judging Contest, setting up livestock production tours, or prepping youth for the 4-H Quiz Bowl, Oberlin has spent most of her adult life introducing rural young people to new livestock opportunities in a county known for cranberry and strawberry production. Oberlin grew up showing […]

Multi-Farm Cooperative Model

In 2013, Monica Bongue received an NCR-SARE Farmer Rancher grant to develop a small farm cooperative food distribution model in Wooster, Ohio. By 2014, Bongue and a group of farmers formed a not-for-profit cooperative registered in the state of Ohio as Farm Roots Connection Cooperative. The multi-farm Farm Roots Connection Cooperative CSA (Community Supported Agriculture) […]

Profitable Rabbit Production

Rabbit meat is high in protein and low in fat, cholesterol, and sodium when compared to most of the meats eaten in the U.S. Rabbit meat has great potential to feed people in developing countries and could be promoted in the U.S. as a healthful, natural meat and a small farm asset (Fanatico, Anne. “Rabbit […]

Handbook for Agroforestry Planning and Design

The steps provided in the Handbook for Agroforestry Planning and Design will allow you to identify what agroforestry products can grow on your land, which of these products you can sell profitably, and how to develop basic business and marketing strategies. 

Training Manual for Applied Agroforestry Practices

The Training Manual for Applied Agroforestry Practices helps to explain agroforestry practices and their applications. It is designed for natural resources professionals and landowners, and includes worksheets and exercises for use as an educational tool. Additionally, the manual is designed to assist in the decision process so that, when established or managed, the agroforestry practice is most effective at achieving the desired objectives.

Alternative Marketing

Since 1995, NCR-SARE has invested in alternative marketing strategies through competitive grants to help regional farmers and ranchers develop skills and supportive relationships with others that assist them in creating and sustaining profitable, sustainable ag marketing ventures, and to help make more direct connections between food buyers and food producers in the region.

GAP for Urban Food Producers

This PowerPoint presentation, "Good Agricultural Practices (GAP) and Good Handling Practices (GHP) for Urban Food Producers" was created by SARE Ohio State Coordinator, Mike Hogan.

Poultry Your Way

Poultry Your Way is for anyone interested in commercially raising, processing, and marketing poultry. It is designed to help you consider alternatives, and to help you make decisions about which alternative(s) will be most compatible with your family and business goals.