Marketing Management

Showing 1-20 of 25 results

Growing the Pasture-Grazed Dairy Sector in Wisconsin

Growing the Pasture-Grazed Dairy Sector in Wisconsin is the summary report of a team of researchers, dairy farmers and chefs who conducted a comprehensive investigation of the chemical and physical properties of pasture-based milk when made into cheese, butter or other products. The group, led by the Wisconsin Department of Agriculture, also explored the production, […]

University of Nebraska SARE Agri-Marketing Website

Marketing for the Ag Entrepreneur is a professional development opportunity initiative created by UNL Extension Entrepreneurship work group to improve entrepreneurial professional development opportunities. This program is funded through a two year North Central - Sustainable Agriculture Research Education (SARE) grant.

Comparing Advertising Channels for Direct Marketing

Buckeye Valley Beef Cooperative was formed in 2016 by southwest Ohio farmers looking to expand their markets for locally raised beef and to increase the incomes of their farmer members. The young co-op markets beef to retailers and directly to consumers. Recognizing the importance of effective marketing strategies in reaching consumers, the co-op used an […]

Youth Hit the Road to Learn about Sustainable Livestock Production in Wisconsin

Jessie Oberlin is no stranger to the 4-H’ers in Jackson County, Wisconsin. Whether she’s providing coaching for the 4-H Livestock Judging Contest, setting up livestock production tours, or prepping youth for the 4-H Quiz Bowl, Oberlin has spent most of her adult life introducing rural young people to new livestock opportunities in a county known for cranberry and strawberry production. Oberlin grew up showing […]

Multi-Farm Cooperative Model

In 2013, Monica Bongue received an NCR-SARE Farmer Rancher grant to develop a small farm cooperative food distribution model in Wooster, Ohio. By 2014, Bongue and a group of farmers formed a not-for-profit cooperative registered in the state of Ohio as Farm Roots Connection Cooperative. The multi-farm Farm Roots Connection Cooperative CSA (Community Supported Agriculture) […]

Aquaponics in the Classroom

Students at Cincinnati Hills Christian Academy are being exposed to their core science concepts in a new way. They are learning biology, chemistry, physics, and other core scientific concepts through hands-on modules based on an aquaponics system. Through an NCR-SARE Youth Educator grant, instructors Kevin Savage and Gary Delanoy have created a curriculum that meets […]

Urban Farmers Unite to Market Sustainable Goods

Four urban farms in Indianapolis have created IndyGrown, a collaborative marketing presence for urban farms. Each farm is distinct in size, location, and personality, but all share similar farming practices and philosophies. Using sustainable growing practices, IndyGrown farms are creating green space in the urban core and repurposing vacant land in Indianapolis. With support from […]

Profitable Rabbit Production

Rabbit meat is high in protein and low in fat, cholesterol, and sodium when compared to most of the meats eaten in the U.S. Rabbit meat has great potential to feed people in developing countries and could be promoted in the U.S. as a healthful, natural meat and a small farm asset (Fanatico, Anne. “Rabbit […]

Family Farm Compares Sweet Corn Varieties

Marissa Kruthaup and her brother started selling produce at the farmers market when their family’s home garden produced too many melons one year. Today, they own and run Kruthaup Family Farm CSA (Community Supported Agriculture), which operates on their parents’ 70-acre farm. In order to keep her family business thriving, Marissa wanted to compare different […]

Organic Broccoli Produced to Meet a Growing Need for Locally Grown Foods

Chris Blanchard raises about 15 acres of certified organic vegetables and fresh herbs for community supported agriculture operations (CSAs) and wholesale customers in the Twin Cities, Rochester, and Decorah on his Rock Spring Farm on the Iowa-Minnesota state line. His farm has been recognized as a model for food safety, post-harvest handling, and good business. […]

Ohio MarketReady Team Connects Producers to Markets

Proactive marketing strategies have proven to be a key to success for many agricultural enterprises, and a team of researchers and educators in Ohio are working to connect willing markets to quality sources of food. MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers, and the […]

EverCrisp: A New Apple Variety in the Midwest

A grassroots apple-breeding program has released its first apple variety, EverCrisp. The variety was bred by the Midwest Apple Improvement Association (MAIA), a group of more than 140 apple growers who are interested in developing new varieties for the Midwest. Diane Miller is an apple geneticist and researcher at Ohio State University. She is also […]

Handbook for Agroforestry Planning and Design

The steps provided in the Handbook for Agroforestry Planning and Design will allow you to identify what agroforestry products can grow on your land, which of these products you can sell profitably, and how to develop basic business and marketing strategies. 

Training Manual for Applied Agroforestry Practices

The Training Manual for Applied Agroforestry Practices helps to explain agroforestry practices and their applications. It is designed for natural resources professionals and landowners, and includes worksheets and exercises for use as an educational tool. Additionally, the manual is designed to assist in the decision process so that, when established or managed, the agroforestry practice is most effective at achieving the desired objectives.

Ohio Milk and Cheese Initiative Explores New Market Opportunities in Ohio

Abbe and Anderson Turner’s Lucky Penny Farm is a family-owned dairy goat farm located on a once-fallow century farmstead in Northeast Ohio’s Hiram Township. The 14-acre farm includes Nubian, La Mancha and Alpine dairy goats. They also run a creamery located in Kent, OH. “I love working with small ruminants,” said Abbe Turner. “The size […]